ZOOR Bakery
Zoor is a bakery and grocery store located in Riyadh, KSA.
Based on a brand strategy that positioned the brand and defined its offering and product architecture, the brand identity was conceived through bilingual typographic elements and an illustrative scheme. Together, the latter build a dynamic system across the various product categories. A packaging system was created for over a 100 SKU with products in different categories ranging from over-the-counter items to freshly baked goods. Using simple line drawings, an intricate and consistent set of illustrations was created revealing the offering of each package, creating a dynamic and unique system.
Packaging | Illustration | Production
Kite Creative, January 2020
